Mike Rowe Instagram – A quick thanks to everyone who enjoyed a wee dram of @knobelwhiskey over the holiday. I received hundreds of photos from satisfied customers, along with a flurry of reviews that made me proud to see my Pop’s name preserved for posterity. Thanks for all the great feedback. Many of you have wondered if and when Knobel will make its way onto a shelf near you, and I’m happy to say we’re making progress, but it’s a slog. If the liquor business had a tagline, it would be, “Go ahead, try to launch a new brand. We dare you…” Nevertheless, we’re now in Wyoming, Virginia, Tennessee, Maryland, Delaware, DC, and most recently Michigan. Also, the original juice is finally back in stock and in pretty good supply. However, the Rickhouse Edition was so popular as a temporary replacement, we’ve decided to replenish those stocks as well. (Rickhouse is 95 proof, the original is 90 proof.) Some new gift offerings are currently available along with just the juice, for those of you who would just as soon dispense with the hoop-de-doodle.
In the meantime, I’m still allowed to ship directly to 28 (enlightened) states. A portion of all the online sales will continue to benefit @mikeroweWORKS, and that money will be well spent on our next work ethic scholarship program, coming up in a month or two. More information on that later. Carry on.
Link in bio | Posted on 27/Jan/2023 08:08:56



