Mike Rowe Instagram – A Word About #2  Interesting story out of Baltimore concerning me, @RachaelRay, #DirtyJobs, and crabs.  Tonight, I highlight a Maryland company called @jospicecompany . These guys make dozens of delicious spices, one has become synonymous with Maryland steamed crabs. The spice is called J.O. #2, and the company has been cranking out tons of the stuff for four generations. Unfortunately, 99% of the country – including most everyone in Baltimore – confuses J.O. #2 with Old Bay Seasoning. It’s a mistake I’ve made myself, more than once, and I wanted to use Dirty Jobs with Mike Rowe to atone for my past mistakes. I also wanted to make sure more people know that Old Bay has been getting a LOT of unearned publicity, thanks to people who confuse their product with the far more ubiquitous, but less glamorously named, J.O.#2. (Having built a large part of my own business on #2, it seemed the least I could do.)  Rachael Ray urged her viewers to watch tonight’s episode. (Along with the J.O. Spice Company, I go fishing tonight with a husband-and-wife team who run a caviar company on the Mississippi River. Unfortunately, Rachael Ray was under the impression that the J.O. Spice Company made Old Bay Seasoning, (NO!) and proceeded to promote Old Bay on the air, even going so far as to hold up a tin of Old Bay and sprinkle some into her mouth.    Ginger Ports, the delightful matriarch of the family whom you’ll meet on tonight’s episode, voiced her displeasure on Rachael’s website, which caught the eye Christina Tkacik, a local reporter in Baltimore with an unpronounceable last name, who called me last week to discuss the kerfuffle and write a story. Hopefully, her efforts – and your willingness to share this story – will help prevent others from perpetuating the mistaken belief that Old Bay is the preferred provider of the delicious spice that makes Maryland crabs so delicious. In reality, J.O. #2, is really #1.  Mistakes get made & Rachael & her team quickly removed the video from her site and replaced it with a sincere and appreciated retraction. You can read it and, in the meantime, don’t forget to watch or Dirty Jobs tonight at 8pm on @Discovery . It’s a good one.