Radhika Apte Instagram – It’s been two years since I signed on @theriopads as their brand ambassador, and as I look back today, I feel deeply proud of the work we have done together. 🙏🏼 In 2020, we shot our first ad in which we ‘dared’ to show period blood as red🩸,instead of the usual science lab blue.What followed was great outrage! But RIO stuck through, and soon we became the FIRST Indian brand to show period blood AS IT LOOKS on national TV—a precedent, that I am pleased to note, has been followed by many other brands. ✨ From their inception as a brand focused on heavy flow, RIO has been one that has focused on speaking truth to power. We have together highlighted how painful, how depleting periods can be; and encouraged women to speak up and ask for #BetterPeriods. RIO’s range of products offers pads for every flow, even menopause—a condition that every woman goes through and yet, few ever talk about. Even now, hundreds of women think rashes, staining and leaks are normal. Despite half the world’s population dealing with periods, conditions such as endometriosis and PCOS remain virtually unknown. Women suffer in silence, without reaching out or visiting their gynaecologists. @theriopads and I work to change that. And we hope you will join us. Comment with a 💪🏼 and your own stories.