Tatiana Dumitru

Tatiana Dumitru Instagram – “You can do 𝘢𝘯𝘺𝘵𝘩𝘪𝘯𝘨 but not 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨”.

This is a mantra I constantly say to myself. Running a business is stressful, and you can’t do it all. It’s exhausting in so many ways, and this exhaustion can lead to burnout or even worse, a loss of entrepreneurial passion.

It’s difficult to trust other people with your business, but delegating tasks is critical in avoiding burnout. I remember when I first started and I thought I could do it all. I wanted to do everything because, at the time, it seemed “easier” and more cost-effective. I knew what needed to be done, and I was worried about finding the right people – so, instead, I overworked myself.

Once I started building my team, things changed. Now, I focus more on working 𝘰𝘯 my agency, not only 𝘪𝘯 my agency. I’d have never had the energy or the resources to work with major companies like Johnson & Johnson, Procter & Gamble, and The Motley Fool if I kept trying to be a “one-woman show.”

In hiring other people to help me with administrative and executional tasks, I’ve been able to slide into my ‘𝘡𝘰𝘯𝘦 𝘰𝘧 𝘎𝘦𝘯𝘪𝘶𝘴’ where I capitalize on my natural abilities and focus on the things I’m good at. In particular, I enjoy (and am skilled at!) creating brand names for companies of all sizes…and now, I have the time and energy to concentrate on that element of my business. (If you want to learn more about the ‘Zone of Genius,’ check out The Big Leap by psychologist Gay Hendricks.)

Then, of course, there are other ways to prevent burnout, like setting boundaries, learning how to say “no,” taking breaks, going outside daily, and prioritizing self-care. And once in a while, I encourage you to get on a “very tight schedule of not getting anything done!” (Glass of wine optional 😉)

How do you avoid burnout? What do you do to disconnect from work?

#preteecreative | Posted on 19/Sep/2022 22:28:26