Tiara Jacquelina Instagram – I always feel slightly emotional every time I watch this inflight safety video I created for @malaysiaairlines. Thinking back on how we put this together, I don’t know if it could have been different if we weren’t all in lockdown then, stuck at home with no work and dying for a creative outlet. I remember several phone and zoom calls to @miapalencia in Australia to brief her on the concept (she got it immediately, the genius) texting everyone I wanted to have in the video (I really wanted a diverse representation of Malaysians of all colour and genre) numerous (nerve wracking 😆) presentations and justifications to @caa_malaysia, several versions of storyboards, recording vocals, production meetings (with my co-director @yusryabdhalim joining in on Zoom, down with Covid), set building, wardrobe fitting, then it was movement rehearsals, and BAM! shot this in a studio whilst still in the pandemic with the incredible bunch of people you see on screen as well as behind the scenes (thank you all again for being part of this!). It’s a little surreal but it felt like something the entire country needed at the time, a little morale boost. Enfiniti’s little attempt to create a better Malaysia. Thank you again to @malaysiaairlines for being open to this crazy idea, and for allowing me the creative freedom to this for you. And thanks so much to all of you who show so much appreciation for it, I love you all 💜 #SatuDuaTigaJom #inflightsafety #TJdirects #CreativeCampaigns #EnfinitiMakesMagic