Neha Nagar Instagram – We won Best Educational Influencer 2023 @entrepreneurind
All I want to say is Thank you
Each one of you. You.
2019 : I left my job ( wealth mgt at IIFL ) to start something of my own.
Then started a taxation firm business, but just after a few months, COVID arrived and everything got shuttered
I was concerned about how to pay my employees’ salaries
Whatever I had earned had been consumed by running expenses.
So I began to explore many options.
At that time, TikTok was very popular and I jumped onto the bandwagon.
I had never been a regular viewer before.
In fact, before the lockdowns, I had barely even watched YouTube videos.
Once I got onto social media, I realized that there were multitudes of people watching TikTok and all the content was predominantly dance, music, or comedy.
There was nothing related to my domain ( finance )
So I decided to try to promote my business on TikTok by making simple videos on themes relevant to my business.
During the early lockdowns, I made TikTok videos about ITR deadline extension and MSME packages to help small business owners,
since I had received a lot of queries from my existing clients.
My follower numbers kept climbing to gain considerable volume.
Then, In June 2020, TikTok was banned in India.
“I felt like I was back to square one. But within a week, Instagram launched Reels and I started posting there,” I reveal.
Within no time, my followers on Instagram began to increase at the rate of 1 lakh per month.
Today, we are here, helping people become financially literate.
I couldn’t have done it without you all. Thank you for your support.
@kabirsinghbhandari @ritu.marya @iamprashant.nagar | Posted on 21/Nov/2023 12:47:37
