Candace Nelson

Candace Nelson Instagram – The deciding factor to a Shark Tank investment… 🦈

On Season 15 of Shark Tank, I decided there was 1 thing that made a founder stand out above all else. This is something that can apply to ANY founder looking for an investor…

Show that you’re UNIQUELY positioned to build your company!

👉🏻 Share the personal story behind your product and demonstrate that you have a deep understanding of your target market.

At the end of the day, many investors are investing in the person, so put your passion on display and make it clear you have a personal stake in your company.

Kristen Dunning from @gentlysoap is the PERFECT example of the type of investment that makes a Shark’s head turn! 👏🏻🧼

I knew from the moment I heard her story about growing up with eczema, facing bullying, struggling to find the right product and creating her own solution that she was destined to run Gently Soap.

To all the founders and entrepreneurs looking to land an investor, make sure you show why you’re uniquely positioned to take your company to the top!

P.S. Have you tried @gentlysoap bath bars yet? I know I’m biased, but the treasures of the sun scent is to die for!

(🎥: @gracebeverley Working Hard, Hardly Working Podcast) | Posted on 30/Jul/2024 23:49:06

Candace Nelson
Candace Nelson

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