DIRTY CUT 2025 – DIIPA BÜLLER-KHOSLA 10/17 Diipa Büller-Khosla (@diipakhosla) serves hard in front of the camera—and even harder behind the scenes. Her beauty brand indē wild bagged $5 million from Unilever Ventures, while she casually repositions Indian skincare on the global shelf. She’s building the empire and the aesthetic, no compromises. Dirty Cut 2025 backs the founder who does boardrooms in bronzer—and means business. In collaboration with @nothingindia Editor-in-chief & Creative Director: Kshitij Kankaria @kshitijkankaria Photographer: Dan Beleiu @danbeleiu Stylist: Ruhani Singh @ruhani_s Set Designer: Risha Shetty @faffelina Makeup Artist: Sandhya Shekar @sandhyashekar Hair Artist: Daksh Nidhi @dakshhnidhi Managing Editor: Anurag Sharma @anuragsharma91 Digital Editor : Shriya Zamindar @shriyazamindar Art Director: Tia Chinai @tiachinai Graphic Designer: Rishika Sikder @rishikasikder Editorial Coordinator: Tarush Jain @tarushhjain Photo Assistant: Cindy Leaf @cindyleaf Lighting Assistant: Mihir Singh @mihirsingh_lighting Styling Assistant : Garvika Khanna @garvika.khanna Makeup Artist Assistant: Vaishnavi Diwanne @vaishnevidiwanne, Zainab Ashraf @zainab_ashraf_ Hair Artist Team: Aarthi Sanmukhi @aarthishanmukhi, Shriya Saxena @kira.meki_ Set Decorator: Jahnavi Gaba @jahnavigaba Set Dresser: Napoleon Thiagarajan Production: Imran Khatri @ikp.insta, Radhika Chemburkar @radhikachemburkar On Diipa: Dresses, Shloka Bhatia @shlokabhatia), Earrings, Estaa @estaagems, for Natural Diamond Council @onlynaturaldiamonds_in; Shoes, Two Ate @two.ate Eye Makeup: Mokae Beauty @mokaebeauty
DIRTY CUT 2025 – DIIPA BÜLLER-KHOSLA 10/17 Diipa Büller-Khosla (@diipakhosla) serves hard in front of the camera—and even harder behind the scenes. Her beauty brand indē wild bagged $5 million from Unilever Ventures, while she casually repositions Indian skincare on the global shelf. She’s building the empire and the aesthetic, no compromises. Dirty Cut 2025 backs the founder who does boardrooms in bronzer—and means business. In collaboration with @nothingindia Editor-in-chief & Creative Director: Kshitij Kankaria @kshitijkankaria Photographer: Dan Beleiu @danbeleiu Stylist: Ruhani Singh @ruhani_s Set Designer: Risha Shetty @faffelina Makeup Artist: Sandhya Shekar @sandhyashekar Hair Artist: Daksh Nidhi @dakshhnidhi Managing Editor: Anurag Sharma @anuragsharma91 Digital Editor : Shriya Zamindar @shriyazamindar Art Director: Tia Chinai @tiachinai Graphic Designer: Rishika Sikder @rishikasikder Editorial Coordinator: Tarush Jain @tarushhjain Photo Assistant: Cindy Leaf @cindyleaf Lighting Assistant: Mihir Singh @mihirsingh_lighting Styling Assistant : Garvika Khanna @garvika.khanna Makeup Artist Assistant: Vaishnavi Diwanne @vaishnevidiwanne, Zainab Ashraf @zainab_ashraf_ Hair Artist Team: Aarthi Sanmukhi @aarthishanmukhi, Shriya Saxena @kira.meki_ Set Decorator: Jahnavi Gaba @jahnavigaba Set Dresser: Napoleon Thiagarajan Production: Imran Khatri @ikp.insta, Radhika Chemburkar @radhikachemburkar On Diipa: Dresses, Shloka Bhatia @shlokabhatia), Earrings, Estaa @estaagems, for Natural Diamond Council @onlynaturaldiamonds_in; Shoes, Two Ate @two.ate Eye Makeup: Mokae Beauty @mokaebeauty
Your Champi ritual – now made SUPER! 💛 After 18 months of research, testing, and way too many “when are you launching shampoo conditioner??” messages… it’s finally here! Meet the @indewild Champi Bond Repair Shampoo & Conditioner, infused with our Champi Hair Oil Concentrate™ and powered by bond repair biotech & 21 Ayurvedic actives. ✨ 98% natural and free of sulphates, silicones, phalates & parabens ✨ Deeply nourishing, and gives you that post-salon shine – without buildup, stripping, or heaviness And for the campaign? A dream come true – we worked with THE SUPER models and trendsetters who’ve defined every era. The powerhouse faces of a new hair revolution 🤩 Now live on our website and exclusively at @mynykaa 🛒
Your Champi ritual – now made SUPER! 💛 After 18 months of research, testing, and way too many “when are you launching shampoo conditioner??” messages… it’s finally here! Meet the @indewild Champi Bond Repair Shampoo & Conditioner, infused with our Champi Hair Oil Concentrate™ and powered by bond repair biotech & 21 Ayurvedic actives. ✨ 98% natural and free of sulphates, silicones, phalates & parabens ✨ Deeply nourishing, and gives you that post-salon shine – without buildup, stripping, or heaviness And for the campaign? A dream come true – we worked with THE SUPER models and trendsetters who’ve defined every era. The powerhouse faces of a new hair revolution 🤩 Now live on our website and exclusively at @mynykaa 🛒
Your Champi ritual – now made SUPER! 💛 After 18 months of research, testing, and way too many “when are you launching shampoo conditioner??” messages… it’s finally here! Meet the @indewild Champi Bond Repair Shampoo & Conditioner, infused with our Champi Hair Oil Concentrate™ and powered by bond repair biotech & 21 Ayurvedic actives. ✨ 98% natural and free of sulphates, silicones, phalates & parabens ✨ Deeply nourishing, and gives you that post-salon shine – without buildup, stripping, or heaviness And for the campaign? A dream come true – we worked with THE SUPER models and trendsetters who’ve defined every era. The powerhouse faces of a new hair revolution 🤩 Now live on our website and exclusively at @mynykaa 🛒
Your Champi ritual – now made SUPER! 💛 After 18 months of research, testing, and way too many “when are you launching shampoo conditioner??” messages… it’s finally here! Meet the @indewild Champi Bond Repair Shampoo & Conditioner, infused with our Champi Hair Oil Concentrate™ and powered by bond repair biotech & 21 Ayurvedic actives. ✨ 98% natural and free of sulphates, silicones, phalates & parabens ✨ Deeply nourishing, and gives you that post-salon shine – without buildup, stripping, or heaviness And for the campaign? A dream come true – we worked with THE SUPER models and trendsetters who’ve defined every era. The powerhouse faces of a new hair revolution 🤩 Now live on our website and exclusively at @mynykaa 🛒
Your Champi ritual – now made SUPER! 💛 After 18 months of research, testing, and way too many “when are you launching shampoo conditioner??” messages… it’s finally here! Meet the @indewild Champi Bond Repair Shampoo & Conditioner, infused with our Champi Hair Oil Concentrate™ and powered by bond repair biotech & 21 Ayurvedic actives. ✨ 98% natural and free of sulphates, silicones, phalates & parabens ✨ Deeply nourishing, and gives you that post-salon shine – without buildup, stripping, or heaviness And for the campaign? A dream come true – we worked with THE SUPER models and trendsetters who’ve defined every era. The powerhouse faces of a new hair revolution 🤩 Now live on our website and exclusively at @mynykaa 🛒
Thank you 2025, the best is yet to come 🤍
This year was the year I was finally able to do what’s been on my list forever: slow down and focus! I showed up more, stayed present, and allowed myself to build with intention. There were beautiful moments of connection, growth, and creativity that once felt far away, now very real. I navigated challenges alongside an incredible team, pushed past limits, and brought ideas to life that once lived only in my dreams ✨ And in between all of that, I held onto what mattered most: time with my family, watching Dua grow, and learning that progress doesn’t always have to be loud. Deeply grateful for this year ❤️🩹
This year was the year I was finally able to do what’s been on my list forever: slow down and focus! I showed up more, stayed present, and allowed myself to build with intention. There were beautiful moments of connection, growth, and creativity that once felt far away, now very real. I navigated challenges alongside an incredible team, pushed past limits, and brought ideas to life that once lived only in my dreams ✨ And in between all of that, I held onto what mattered most: time with my family, watching Dua grow, and learning that progress doesn’t always have to be loud. Deeply grateful for this year ❤️🩹
This year was the year I was finally able to do what’s been on my list forever: slow down and focus! I showed up more, stayed present, and allowed myself to build with intention. There were beautiful moments of connection, growth, and creativity that once felt far away, now very real. I navigated challenges alongside an incredible team, pushed past limits, and brought ideas to life that once lived only in my dreams ✨ And in between all of that, I held onto what mattered most: time with my family, watching Dua grow, and learning that progress doesn’t always have to be loud. Deeply grateful for this year ❤️🩹
This year was the year I was finally able to do what’s been on my list forever: slow down and focus! I showed up more, stayed present, and allowed myself to build with intention. There were beautiful moments of connection, growth, and creativity that once felt far away, now very real. I navigated challenges alongside an incredible team, pushed past limits, and brought ideas to life that once lived only in my dreams ✨ And in between all of that, I held onto what mattered most: time with my family, watching Dua grow, and learning that progress doesn’t always have to be loud. Deeply grateful for this year ❤️🩹
This year was the year I was finally able to do what’s been on my list forever: slow down and focus! I showed up more, stayed present, and allowed myself to build with intention. There were beautiful moments of connection, growth, and creativity that once felt far away, now very real. I navigated challenges alongside an incredible team, pushed past limits, and brought ideas to life that once lived only in my dreams ✨ And in between all of that, I held onto what mattered most: time with my family, watching Dua grow, and learning that progress doesn’t always have to be loud. Deeply grateful for this year ❤️🩹
This year was the year I was finally able to do what’s been on my list forever: slow down and focus! I showed up more, stayed present, and allowed myself to build with intention. There were beautiful moments of connection, growth, and creativity that once felt far away, now very real. I navigated challenges alongside an incredible team, pushed past limits, and brought ideas to life that once lived only in my dreams ✨ And in between all of that, I held onto what mattered most: time with my family, watching Dua grow, and learning that progress doesn’t always have to be loud. Deeply grateful for this year ❤️🩹
This year was the year I was finally able to do what’s been on my list forever: slow down and focus! I showed up more, stayed present, and allowed myself to build with intention. There were beautiful moments of connection, growth, and creativity that once felt far away, now very real. I navigated challenges alongside an incredible team, pushed past limits, and brought ideas to life that once lived only in my dreams ✨ And in between all of that, I held onto what mattered most: time with my family, watching Dua grow, and learning that progress doesn’t always have to be loud. Deeply grateful for this year ❤️🩹
This year was the year I was finally able to do what’s been on my list forever: slow down and focus! I showed up more, stayed present, and allowed myself to build with intention. There were beautiful moments of connection, growth, and creativity that once felt far away, now very real. I navigated challenges alongside an incredible team, pushed past limits, and brought ideas to life that once lived only in my dreams ✨ And in between all of that, I held onto what mattered most: time with my family, watching Dua grow, and learning that progress doesn’t always have to be loud. Deeply grateful for this year ❤️🩹
January, you really set the tone 🫶🏽 It’s been all guns blazing at @indewild as we gear up for our Sephora US launch this year. Everyone warns you about beauty’s big leagues and from behind the scenes, I can say it is as intense and daunting as they say…but lately, every sign has been pointing in the same direction. This feels right. Our first-ever BeautyMatter headline was about how we made Champi cool for Gen Z and Gen Y and I remember how much of a win that felt for us. This month’s piece, and all the love that followed, felt like confirmation that we’re on the right path 🌟 Less than a year ago, one of our investors sent me a Mintoiro report because we had just made the list. We were ranked low, but even being alongside those legacy, household-name brands felt massive for our little team. Mintoiro tracks data based on real-world brand momentum across 720 global beauty brands and this month…we made TOP 10!! 🏆 So much more to come 😉
January, you really set the tone 🫶🏽 It’s been all guns blazing at @indewild as we gear up for our Sephora US launch this year. Everyone warns you about beauty’s big leagues and from behind the scenes, I can say it is as intense and daunting as they say…but lately, every sign has been pointing in the same direction. This feels right. Our first-ever BeautyMatter headline was about how we made Champi cool for Gen Z and Gen Y and I remember how much of a win that felt for us. This month’s piece, and all the love that followed, felt like confirmation that we’re on the right path 🌟 Less than a year ago, one of our investors sent me a Mintoiro report because we had just made the list. We were ranked low, but even being alongside those legacy, household-name brands felt massive for our little team. Mintoiro tracks data based on real-world brand momentum across 720 global beauty brands and this month…we made TOP 10!! 🏆 So much more to come 😉
January, you really set the tone 🫶🏽 It’s been all guns blazing at @indewild as we gear up for our Sephora US launch this year. Everyone warns you about beauty’s big leagues and from behind the scenes, I can say it is as intense and daunting as they say…but lately, every sign has been pointing in the same direction. This feels right. Our first-ever BeautyMatter headline was about how we made Champi cool for Gen Z and Gen Y and I remember how much of a win that felt for us. This month’s piece, and all the love that followed, felt like confirmation that we’re on the right path 🌟 Less than a year ago, one of our investors sent me a Mintoiro report because we had just made the list. We were ranked low, but even being alongside those legacy, household-name brands felt massive for our little team. Mintoiro tracks data based on real-world brand momentum across 720 global beauty brands and this month…we made TOP 10!! 🏆 So much more to come 😉
January, you really set the tone 🫶🏽 It’s been all guns blazing at @indewild as we gear up for our Sephora US launch this year. Everyone warns you about beauty’s big leagues and from behind the scenes, I can say it is as intense and daunting as they say…but lately, every sign has been pointing in the same direction. This feels right. Our first-ever BeautyMatter headline was about how we made Champi cool for Gen Z and Gen Y and I remember how much of a win that felt for us. This month’s piece, and all the love that followed, felt like confirmation that we’re on the right path 🌟 Less than a year ago, one of our investors sent me a Mintoiro report because we had just made the list. We were ranked low, but even being alongside those legacy, household-name brands felt massive for our little team. Mintoiro tracks data based on real-world brand momentum across 720 global beauty brands and this month…we made TOP 10!! 🏆 So much more to come 😉
January, you really set the tone 🫶🏽 It’s been all guns blazing at @indewild as we gear up for our Sephora US launch this year. Everyone warns you about beauty’s big leagues and from behind the scenes, I can say it is as intense and daunting as they say…but lately, every sign has been pointing in the same direction. This feels right. Our first-ever BeautyMatter headline was about how we made Champi cool for Gen Z and Gen Y and I remember how much of a win that felt for us. This month’s piece, and all the love that followed, felt like confirmation that we’re on the right path 🌟 Less than a year ago, one of our investors sent me a Mintoiro report because we had just made the list. We were ranked low, but even being alongside those legacy, household-name brands felt massive for our little team. Mintoiro tracks data based on real-world brand momentum across 720 global beauty brands and this month…we made TOP 10!! 🏆 So much more to come 😉
January, you really set the tone 🫶🏽 It’s been all guns blazing at @indewild as we gear up for our Sephora US launch this year. Everyone warns you about beauty’s big leagues and from behind the scenes, I can say it is as intense and daunting as they say…but lately, every sign has been pointing in the same direction. This feels right. Our first-ever BeautyMatter headline was about how we made Champi cool for Gen Z and Gen Y and I remember how much of a win that felt for us. This month’s piece, and all the love that followed, felt like confirmation that we’re on the right path 🌟 Less than a year ago, one of our investors sent me a Mintoiro report because we had just made the list. We were ranked low, but even being alongside those legacy, household-name brands felt massive for our little team. Mintoiro tracks data based on real-world brand momentum across 720 global beauty brands and this month…we made TOP 10!! 🏆 So much more to come 😉
A few days away to remind ourselves why we do this together 🤎🌴 Snippets from our annual offsite with the team and 2026 goals – both bigger than ever. Back to making things happen (and ready for the next launch!) 🥰 📍Araqila Resort by @saffronstays | Vengurla, Sindhudurg
Mumbai’s been home for years, so the favourites come naturally ❤️ Took Oleg & Dua around using @airbnb’s mumbai guidebook and we had the best morning! 🌥️
