Diipa Khosla Instagram – January, you really set the tone 🫶🏽
It’s been all guns blazing at @indewild as we gear up for our Sephora US launch this year. Everyone warns you about beauty’s big leagues and from behind the scenes, I can say it is as intense and daunting as they say…but lately, every sign has been pointing in the same direction. This feels right.
Our first-ever BeautyMatter headline was about how we made Champi cool for Gen Z and Gen Y and I remember how much of a win that felt for us. This month’s piece, and all the love that followed, felt like confirmation that we’re on the right path 🌟
Less than a year ago, one of our investors sent me a Mintoiro report because we had just made the list. We were ranked low, but even being alongside those legacy, household-name brands felt massive for our little team. Mintoiro tracks data based on real-world brand momentum across 720 global beauty brands and this month…we made TOP 10!! 🏆
So much more to come 😉 | Posted on 22/Jan/2026 18:53:38
