Rain Dove Dubilewski Instagram – You never know who’s paying attention, who trying and who can change. Good news is all around us, despite what the headlines say.
For instance, after doing the social experiment where I questioned gender specific salons about their pricing justification- @trevorsorbie was watching. They had a salon nearby and first reached out to say that they enjoyed the video. Then they followed up with a reflection that their salon had originally started with gender neutral prices, but as it expanded into a chain- the pricing became gendered in the new salons. They knew it would be challenging and take some training possible explanation to customers, however they were willing to take a risk and change all salons to gender neutral pricing. To help them, I called up my friends @thedresscodeproject to give guidance on how to do this shift without losing customers etc. Then to launch, Trevor Sorbie asked if I could be their first model for it! There was a small learning curve with gender neutral language etc, but everyone handled it well! We put it all together and put to the world- and the result? Trevor Sorbie is in for one of their best performing quarters in a long while. Their client base is still strong. And @britishbeautycouncil @creativeheadmag even showcased their shift.
The biggest excuse for salons is that they have been doing things the same way for too long to change. But anyone can change at any time! Don’t let time be the reason against doing the right thing. Gender neutral pricing is good for everyone. Opens up the client potential, doesn’t lead to gender based theft, and creates safer spaces for lgbtq folx and others to get the haircut they want… not the one they feel pressured to have.
Tell me a hair salon that charges gender specific prices! I would lovingly like to send help their way to change to a gender neutral pricing model that will keep them in business, while discontinuing the discrimination set against their customers.
CREATIVE DIRECTION: @giuseppebstelitano
HAIR: @tizidima
PHOTOGRAPHY: @austnfischer
MAKE UP: @miriamspanumakeup
STYLING: @francescakoof
#genderfluid #hairtransformation #positivenews #lgbtq #lgbtqia #trevorsorbie | Posted on 12/Jul/2023 23:09:52
