November: whadda month! Brand launches, birthdays, and Oasis, Oh MY. Here’s a recap. 1. It’s no secret I’m a Scorpio who thinks a bit of centre side boob is entirely reasonable at a swanky Brighton restaurant. Also callout to this fab vintage @nataliemartincollection dress 2. Swanky but I’m worth it @henrys_brighton 3. Another day at the @mimuubody office with partner in crime @maribarbi 4. Stepping back into my 90s youth was a HIGHLIGHT @oasis 5. HIGHLIGHT @oasis 6. Luva fashion moment in my bedroom (photo credit: 9 year old daughter) @nataliemartincollection 7. Cause a scene bb 8. The calm before the storm 9. A glint of Summer in the middle of about a month of rain 10. The launch of @mimuubody was epic!!! TY James for capturing this moment! 11. Proudly being photographed with resident Sexologist @meg_callandersexologist – who rightfully stole the show! 12. We really pulled it off guys 13. Werkin girls 14. When your girlfriends show up for you – broken ankle, moon-boot an all! 15. Hot date cutie 16. Mood 17. Somewhere in amongst it all we made it to the beach house (how?) 18. Park BBQ hang with some of the best / phot cred: @_steph_hughes_ 19. Spreadsheet queen who doesn’t mind a Pinot gris @maria 20. Werk @mimuubody #novemberdump #thisis40something #femalefounder #womensupportingwomen #girlsnightout
November: whadda month! Brand launches, birthdays, and Oasis, Oh MY. Here’s a recap. 1. It’s no secret I’m a Scorpio who thinks a bit of centre side boob is entirely reasonable at a swanky Brighton restaurant. Also callout to this fab vintage @nataliemartincollection dress 2. Swanky but I’m worth it @henrys_brighton 3. Another day at the @mimuubody office with partner in crime @maribarbi 4. Stepping back into my 90s youth was a HIGHLIGHT @oasis 5. HIGHLIGHT @oasis 6. Luva fashion moment in my bedroom (photo credit: 9 year old daughter) @nataliemartincollection 7. Cause a scene bb 8. The calm before the storm 9. A glint of Summer in the middle of about a month of rain 10. The launch of @mimuubody was epic!!! TY James for capturing this moment! 11. Proudly being photographed with resident Sexologist @meg_callandersexologist – who rightfully stole the show! 12. We really pulled it off guys 13. Werkin girls 14. When your girlfriends show up for you – broken ankle, moon-boot an all! 15. Hot date cutie 16. Mood 17. Somewhere in amongst it all we made it to the beach house (how?) 18. Park BBQ hang with some of the best / phot cred: @_steph_hughes_ 19. Spreadsheet queen who doesn’t mind a Pinot gris @maria 20. Werk @mimuubody #novemberdump #thisis40something #femalefounder #womensupportingwomen #girlsnightout
November: whadda month! Brand launches, birthdays, and Oasis, Oh MY. Here’s a recap. 1. It’s no secret I’m a Scorpio who thinks a bit of centre side boob is entirely reasonable at a swanky Brighton restaurant. Also callout to this fab vintage @nataliemartincollection dress 2. Swanky but I’m worth it @henrys_brighton 3. Another day at the @mimuubody office with partner in crime @maribarbi 4. Stepping back into my 90s youth was a HIGHLIGHT @oasis 5. HIGHLIGHT @oasis 6. Luva fashion moment in my bedroom (photo credit: 9 year old daughter) @nataliemartincollection 7. Cause a scene bb 8. The calm before the storm 9. A glint of Summer in the middle of about a month of rain 10. The launch of @mimuubody was epic!!! TY James for capturing this moment! 11. Proudly being photographed with resident Sexologist @meg_callandersexologist – who rightfully stole the show! 12. We really pulled it off guys 13. Werkin girls 14. When your girlfriends show up for you – broken ankle, moon-boot an all! 15. Hot date cutie 16. Mood 17. Somewhere in amongst it all we made it to the beach house (how?) 18. Park BBQ hang with some of the best / phot cred: @_steph_hughes_ 19. Spreadsheet queen who doesn’t mind a Pinot gris @maria 20. Werk @mimuubody #novemberdump #thisis40something #femalefounder #womensupportingwomen #girlsnightout
November: whadda month! Brand launches, birthdays, and Oasis, Oh MY. Here’s a recap. 1. It’s no secret I’m a Scorpio who thinks a bit of centre side boob is entirely reasonable at a swanky Brighton restaurant. Also callout to this fab vintage @nataliemartincollection dress 2. Swanky but I’m worth it @henrys_brighton 3. Another day at the @mimuubody office with partner in crime @maribarbi 4. Stepping back into my 90s youth was a HIGHLIGHT @oasis 5. HIGHLIGHT @oasis 6. Luva fashion moment in my bedroom (photo credit: 9 year old daughter) @nataliemartincollection 7. Cause a scene bb 8. The calm before the storm 9. A glint of Summer in the middle of about a month of rain 10. The launch of @mimuubody was epic!!! TY James for capturing this moment! 11. Proudly being photographed with resident Sexologist @meg_callandersexologist – who rightfully stole the show! 12. We really pulled it off guys 13. Werkin girls 14. When your girlfriends show up for you – broken ankle, moon-boot an all! 15. Hot date cutie 16. Mood 17. Somewhere in amongst it all we made it to the beach house (how?) 18. Park BBQ hang with some of the best / phot cred: @_steph_hughes_ 19. Spreadsheet queen who doesn’t mind a Pinot gris @maria 20. Werk @mimuubody #novemberdump #thisis40something #femalefounder #womensupportingwomen #girlsnightout
November: whadda month! Brand launches, birthdays, and Oasis, Oh MY. Here’s a recap. 1. It’s no secret I’m a Scorpio who thinks a bit of centre side boob is entirely reasonable at a swanky Brighton restaurant. Also callout to this fab vintage @nataliemartincollection dress 2. Swanky but I’m worth it @henrys_brighton 3. Another day at the @mimuubody office with partner in crime @maribarbi 4. Stepping back into my 90s youth was a HIGHLIGHT @oasis 5. HIGHLIGHT @oasis 6. Luva fashion moment in my bedroom (photo credit: 9 year old daughter) @nataliemartincollection 7. Cause a scene bb 8. The calm before the storm 9. A glint of Summer in the middle of about a month of rain 10. The launch of @mimuubody was epic!!! TY James for capturing this moment! 11. Proudly being photographed with resident Sexologist @meg_callandersexologist – who rightfully stole the show! 12. We really pulled it off guys 13. Werkin girls 14. When your girlfriends show up for you – broken ankle, moon-boot an all! 15. Hot date cutie 16. Mood 17. Somewhere in amongst it all we made it to the beach house (how?) 18. Park BBQ hang with some of the best / phot cred: @_steph_hughes_ 19. Spreadsheet queen who doesn’t mind a Pinot gris @maria 20. Werk @mimuubody #novemberdump #thisis40something #femalefounder #womensupportingwomen #girlsnightout
November: whadda month! Brand launches, birthdays, and Oasis, Oh MY. Here’s a recap. 1. It’s no secret I’m a Scorpio who thinks a bit of centre side boob is entirely reasonable at a swanky Brighton restaurant. Also callout to this fab vintage @nataliemartincollection dress 2. Swanky but I’m worth it @henrys_brighton 3. Another day at the @mimuubody office with partner in crime @maribarbi 4. Stepping back into my 90s youth was a HIGHLIGHT @oasis 5. HIGHLIGHT @oasis 6. Luva fashion moment in my bedroom (photo credit: 9 year old daughter) @nataliemartincollection 7. Cause a scene bb 8. The calm before the storm 9. A glint of Summer in the middle of about a month of rain 10. The launch of @mimuubody was epic!!! TY James for capturing this moment! 11. Proudly being photographed with resident Sexologist @meg_callandersexologist – who rightfully stole the show! 12. We really pulled it off guys 13. Werkin girls 14. When your girlfriends show up for you – broken ankle, moon-boot an all! 15. Hot date cutie 16. Mood 17. Somewhere in amongst it all we made it to the beach house (how?) 18. Park BBQ hang with some of the best / phot cred: @_steph_hughes_ 19. Spreadsheet queen who doesn’t mind a Pinot gris @maria 20. Werk @mimuubody #novemberdump #thisis40something #femalefounder #womensupportingwomen #girlsnightout
A Mid Summer Night’s Drop 💫✨ 1. My vibe this summer is: always ready to strip off and slip in (pool/ocean). Bathers have become my new bodysuit @adidasoriginals 2. Vintage @adidasoriginals 3. Girls on the cusp of something else.. 🍉🌞 4. My soul mate bestie had her baby and I’m absolutely in love 💘 @lily8hall 5. Madonna @lily8hall 🥭💛 6. These were the @neuwdenim cool girl jeans I purchased upon cool peer pressure and I have never looked back 7. Also this bodysuit 👌🏼 @neuwdenim 8. Kids are so resourceful 9. Wigilia @kakadukasia 10. Herring co perfection 🐟 11. NYE 12. My meeting friends for drinks but also if there’s a pool I’m ready outfit 🍹 @scanlantheodore @joie 13. Ibid @scanlantheodore 14. Ain’t nobody messin with my clique : meet the W Preston River Rats netball team 🐀🐀🐀 15. Girls just wanna have fun 16. Head to tow stripe is my kinda stripe @kowtowclothing 17. @mimuubody having at @_evestudio_ 🙌🏼 18. Gimme pattern on pattern any day @hod_paris @joie @scanlantheodore 19. @scanlantheodore ⭐️ of the show #summerdrop #australiansummer #australianfashion #aussiesummer #melbournefashion
A Mid Summer Night’s Drop 💫✨ 1. My vibe this summer is: always ready to strip off and slip in (pool/ocean). Bathers have become my new bodysuit @adidasoriginals 2. Vintage @adidasoriginals 3. Girls on the cusp of something else.. 🍉🌞 4. My soul mate bestie had her baby and I’m absolutely in love 💘 @lily8hall 5. Madonna @lily8hall 🥭💛 6. These were the @neuwdenim cool girl jeans I purchased upon cool peer pressure and I have never looked back 7. Also this bodysuit 👌🏼 @neuwdenim 8. Kids are so resourceful 9. Wigilia @kakadukasia 10. Herring co perfection 🐟 11. NYE 12. My meeting friends for drinks but also if there’s a pool I’m ready outfit 🍹 @scanlantheodore @joie 13. Ibid @scanlantheodore 14. Ain’t nobody messin with my clique : meet the W Preston River Rats netball team 🐀🐀🐀 15. Girls just wanna have fun 16. Head to tow stripe is my kinda stripe @kowtowclothing 17. @mimuubody having at @_evestudio_ 🙌🏼 18. Gimme pattern on pattern any day @hod_paris @joie @scanlantheodore 19. @scanlantheodore ⭐️ of the show #summerdrop #australiansummer #australianfashion #aussiesummer #melbournefashion
A Mid Summer Night’s Drop 💫✨ 1. My vibe this summer is: always ready to strip off and slip in (pool/ocean). Bathers have become my new bodysuit @adidasoriginals 2. Vintage @adidasoriginals 3. Girls on the cusp of something else.. 🍉🌞 4. My soul mate bestie had her baby and I’m absolutely in love 💘 @lily8hall 5. Madonna @lily8hall 🥭💛 6. These were the @neuwdenim cool girl jeans I purchased upon cool peer pressure and I have never looked back 7. Also this bodysuit 👌🏼 @neuwdenim 8. Kids are so resourceful 9. Wigilia @kakadukasia 10. Herring co perfection 🐟 11. NYE 12. My meeting friends for drinks but also if there’s a pool I’m ready outfit 🍹 @scanlantheodore @joie 13. Ibid @scanlantheodore 14. Ain’t nobody messin with my clique : meet the W Preston River Rats netball team 🐀🐀🐀 15. Girls just wanna have fun 16. Head to tow stripe is my kinda stripe @kowtowclothing 17. @mimuubody having at @_evestudio_ 🙌🏼 18. Gimme pattern on pattern any day @hod_paris @joie @scanlantheodore 19. @scanlantheodore ⭐️ of the show #summerdrop #australiansummer #australianfashion #aussiesummer #melbournefashion
A Mid Summer Night’s Drop 💫✨ 1. My vibe this summer is: always ready to strip off and slip in (pool/ocean). Bathers have become my new bodysuit @adidasoriginals 2. Vintage @adidasoriginals 3. Girls on the cusp of something else.. 🍉🌞 4. My soul mate bestie had her baby and I’m absolutely in love 💘 @lily8hall 5. Madonna @lily8hall 🥭💛 6. These were the @neuwdenim cool girl jeans I purchased upon cool peer pressure and I have never looked back 7. Also this bodysuit 👌🏼 @neuwdenim 8. Kids are so resourceful 9. Wigilia @kakadukasia 10. Herring co perfection 🐟 11. NYE 12. My meeting friends for drinks but also if there’s a pool I’m ready outfit 🍹 @scanlantheodore @joie 13. Ibid @scanlantheodore 14. Ain’t nobody messin with my clique : meet the W Preston River Rats netball team 🐀🐀🐀 15. Girls just wanna have fun 16. Head to tow stripe is my kinda stripe @kowtowclothing 17. @mimuubody having at @_evestudio_ 🙌🏼 18. Gimme pattern on pattern any day @hod_paris @joie @scanlantheodore 19. @scanlantheodore ⭐️ of the show #summerdrop #australiansummer #australianfashion #aussiesummer #melbournefashion
A Mid Summer Night’s Drop 💫✨ 1. My vibe this summer is: always ready to strip off and slip in (pool/ocean). Bathers have become my new bodysuit @adidasoriginals 2. Vintage @adidasoriginals 3. Girls on the cusp of something else.. 🍉🌞 4. My soul mate bestie had her baby and I’m absolutely in love 💘 @lily8hall 5. Madonna @lily8hall 🥭💛 6. These were the @neuwdenim cool girl jeans I purchased upon cool peer pressure and I have never looked back 7. Also this bodysuit 👌🏼 @neuwdenim 8. Kids are so resourceful 9. Wigilia @kakadukasia 10. Herring co perfection 🐟 11. NYE 12. My meeting friends for drinks but also if there’s a pool I’m ready outfit 🍹 @scanlantheodore @joie 13. Ibid @scanlantheodore 14. Ain’t nobody messin with my clique : meet the W Preston River Rats netball team 🐀🐀🐀 15. Girls just wanna have fun 16. Head to tow stripe is my kinda stripe @kowtowclothing 17. @mimuubody having at @_evestudio_ 🙌🏼 18. Gimme pattern on pattern any day @hod_paris @joie @scanlantheodore 19. @scanlantheodore ⭐️ of the show #summerdrop #australiansummer #australianfashion #aussiesummer #melbournefashion
If you’re like me and have been energetically farewelling the Year of the Snake 🐍 while side-eyeing the Year of the Horse 🐎 like, “pls don’t make me gallop yet” — here’s a thought. I learned yesterday about the alchemy of limbo. The good news? January is basically its spiritual headquarters. We don’t actually need to slam the door on last year and sprint into resolutions overnight. This month is more of a pause-and-integrate moment. A soft launch. A deep breath. A chance to ask: Is there any leftover dead skin that still needs shedding? Sometimes that looks metaphorical. Sometimes it’s just… finally cleaning out a cupboard. Limbo isn’t failure. It’s preparation. Before the momentum of the horse kicks in (and it will), this is the moment to take stock, clear space, clean out cupboards and donate old clothes and kids toys and books, journal, reorganise, tidy your desktop, open the windows and let the house — and your nervous system — breathe. So if the new year feels weirdly unremarkable so far… If you feel behind… If you feel like everyone else has “launched” and you’re still in trackies… You’re not late. You’re in limbo. And limbo might actually be necessary. For me, limbo looks like: – organising my desk – buying stationery I absolutely didn’t need but deeply wanted, plus a monthly organiser I’m finally grown up enough to have – clearing my digital and literal clutter – selling some clothes, donating others – doing less, better (a concept I am still emotionally adjusting to) A question I’m sitting with instead of resolutions is: What part of my identity is no longer serving me? For me? Rushing. Running late. Draining myself for no reason. It probably served me once. It doesn’t anymore. 2025 felt like peeling back layers — some sticky, some heavy, some painful. Necessary. Transformational. Exhausting. And now? I feel like I’m on the picket line of 2026. Ready to gallop — but not in dead skin. That’s itchy and unsustainable. So first: the pause. Then: the momentum. What does limbo look like for you? V x #2026 #yearofthehorse #newyearsresolution
If you’re like me and have been energetically farewelling the Year of the Snake 🐍 while side-eyeing the Year of the Horse 🐎 like, “pls don’t make me gallop yet” — here’s a thought. I learned yesterday about the alchemy of limbo. The good news? January is basically its spiritual headquarters. We don’t actually need to slam the door on last year and sprint into resolutions overnight. This month is more of a pause-and-integrate moment. A soft launch. A deep breath. A chance to ask: Is there any leftover dead skin that still needs shedding? Sometimes that looks metaphorical. Sometimes it’s just… finally cleaning out a cupboard. Limbo isn’t failure. It’s preparation. Before the momentum of the horse kicks in (and it will), this is the moment to take stock, clear space, clean out cupboards and donate old clothes and kids toys and books, journal, reorganise, tidy your desktop, open the windows and let the house — and your nervous system — breathe. So if the new year feels weirdly unremarkable so far… If you feel behind… If you feel like everyone else has “launched” and you’re still in trackies… You’re not late. You’re in limbo. And limbo might actually be necessary. For me, limbo looks like: – organising my desk – buying stationery I absolutely didn’t need but deeply wanted, plus a monthly organiser I’m finally grown up enough to have – clearing my digital and literal clutter – selling some clothes, donating others – doing less, better (a concept I am still emotionally adjusting to) A question I’m sitting with instead of resolutions is: What part of my identity is no longer serving me? For me? Rushing. Running late. Draining myself for no reason. It probably served me once. It doesn’t anymore. 2025 felt like peeling back layers — some sticky, some heavy, some painful. Necessary. Transformational. Exhausting. And now? I feel like I’m on the picket line of 2026. Ready to gallop — but not in dead skin. That’s itchy and unsustainable. So first: the pause. Then: the momentum. What does limbo look like for you? V x #2026 #yearofthehorse #newyearsresolution
Santa bought my kid a netball ring. I brought the confidence of a woman who has never assembled anything in her life. Didn’t know what a spanner was. Did consider giving up and calling literally any man I know. Did not. There were tears (mostly internal). There was swearing (mostly out loud). There was growth. And then… success. 🏀✨ If you need me, I’ll be adding “netball ring assembler” to my LinkedIn skill set. If I can do it. Literally anyone can. #mumlife #singlemum #justagirl #perimenopause #womensupportingwomen
Most lingerie is made from plastic. Which is wild, when you remember it sits on your vulva and breasts all day. That’s exactly why we chose ECOVERO™ as MIMUU’s signature fabric. It’s breathable like cotton, softer than you expect, kinder to skin, and lighter on the planet. No trapping heat. No suffocating. No “why am I sweaty?” by 10am. This is underwear designed for women who’ve outgrown discomfort — post-baby, peri, post-everything. If you’re done tolerating undies that don’t respect your body, this is your sign. Shop MIMUU BODY now — your body will feel the difference immediately. 👉 Link in bio #perimenopause #mimuubody #aussiemum #maternity #maternitybra
For anyone who needs to hear it: This will also change. And also, if you’re like me and have come out the other side of some hard sht. Yes, it’s absolutely necessary to stop and smell the roses today. It’s incredible how much we’re able to appreciate the light when we’ve seen the dark.🌹 Vx #breastcancersurvivor #singlemum #womensupportingwomen #lifeisbeautiful #ptsd
We’re calling it early: 2026 is the year we stop tolerating things that make us uncomfortable. Underwear included. Welcome to your next era: MIMUU/Bad Btch Energy only. 💋 #badbitches #aussiemum #feminineenergy #pinkladies #perimemopause
For those of you who are new here… Hi! We’re Viva & Maria, the founders of @mimuubody . 2 mums who shared a love for bras and undies, a handful of menopause symptoms, some life lived, and a frustration with the lack of underwear options for women at this juncture of life. MIMUU was born from lived experience and need. Bodies changing – babies, breastfeeding, peri/menopause. Bras failing us. Comfort becoming non-negotiable. But the only viable alternative to small synthetic triangle shapes and uncomfortable padded underwires was nanna knickers. Um… NO THANKS. We saw a giant gap in the market and decided that if our ideal undies and bras didn’t exist, then we would make them. So we did! We created MIMUU for women who’ve lived and are returning to themselves — mothers, post-baby, peri, post-everything. If you’re here for real talk, girl talk, sex talk, a mum, peri/meno community and great undies and bras that are designed for your body and life stage and that don’t compromise on style, comfort, or support — welcome. Tell us how you found us 👋 V&M xx #femalefounded #ladystartups #mumbod #aussiemums #perimenopause
For those of you who are new here… Hi! We’re Viva & Maria, the founders of @mimuubody . 2 mums who shared a love for bras and undies, a handful of menopause symptoms, some life lived, and a frustration with the lack of underwear options for women at this juncture of life. MIMUU was born from lived experience and need. Bodies changing – babies, breastfeeding, peri/menopause. Bras failing us. Comfort becoming non-negotiable. But the only viable alternative to small synthetic triangle shapes and uncomfortable padded underwires was nanna knickers. Um… NO THANKS. We saw a giant gap in the market and decided that if our ideal undies and bras didn’t exist, then we would make them. So we did! We created MIMUU for women who’ve lived and are returning to themselves — mothers, post-baby, peri, post-everything. If you’re here for real talk, girl talk, sex talk, a mum, peri/meno community and great undies and bras that are designed for your body and life stage and that don’t compromise on style, comfort, or support — welcome. Tell us how you found us 👋 V&M xx #femalefounded #ladystartups #mumbod #aussiemums #perimenopause
For those of you who are new here… Hi! We’re Viva & Maria, the founders of @mimuubody . 2 mums who shared a love for bras and undies, a handful of menopause symptoms, some life lived, and a frustration with the lack of underwear options for women at this juncture of life. MIMUU was born from lived experience and need. Bodies changing – babies, breastfeeding, peri/menopause. Bras failing us. Comfort becoming non-negotiable. But the only viable alternative to small synthetic triangle shapes and uncomfortable padded underwires was nanna knickers. Um… NO THANKS. We saw a giant gap in the market and decided that if our ideal undies and bras didn’t exist, then we would make them. So we did! We created MIMUU for women who’ve lived and are returning to themselves — mothers, post-baby, peri, post-everything. If you’re here for real talk, girl talk, sex talk, a mum, peri/meno community and great undies and bras that are designed for your body and life stage and that don’t compromise on style, comfort, or support — welcome. Tell us how you found us 👋 V&M xx #femalefounded #ladystartups #mumbod #aussiemums #perimenopause
For those of you who are new here… Hi! We’re Viva & Maria, the founders of @mimuubody . 2 mums who shared a love for bras and undies, a handful of menopause symptoms, some life lived, and a frustration with the lack of underwear options for women at this juncture of life. MIMUU was born from lived experience and need. Bodies changing – babies, breastfeeding, peri/menopause. Bras failing us. Comfort becoming non-negotiable. But the only viable alternative to small synthetic triangle shapes and uncomfortable padded underwires was nanna knickers. Um… NO THANKS. We saw a giant gap in the market and decided that if our ideal undies and bras didn’t exist, then we would make them. So we did! We created MIMUU for women who’ve lived and are returning to themselves — mothers, post-baby, peri, post-everything. If you’re here for real talk, girl talk, sex talk, a mum, peri/meno community and great undies and bras that are designed for your body and life stage and that don’t compromise on style, comfort, or support — welcome. Tell us how you found us 👋 V&M xx #femalefounded #ladystartups #mumbod #aussiemums #perimenopause
For those of you who are new here… Hi! We’re Viva & Maria, the founders of @mimuubody . 2 mums who shared a love for bras and undies, a handful of menopause symptoms, some life lived, and a frustration with the lack of underwear options for women at this juncture of life. MIMUU was born from lived experience and need. Bodies changing – babies, breastfeeding, peri/menopause. Bras failing us. Comfort becoming non-negotiable. But the only viable alternative to small synthetic triangle shapes and uncomfortable padded underwires was nanna knickers. Um… NO THANKS. We saw a giant gap in the market and decided that if our ideal undies and bras didn’t exist, then we would make them. So we did! We created MIMUU for women who’ve lived and are returning to themselves — mothers, post-baby, peri, post-everything. If you’re here for real talk, girl talk, sex talk, a mum, peri/meno community and great undies and bras that are designed for your body and life stage and that don’t compromise on style, comfort, or support — welcome. Tell us how you found us 👋 V&M xx #femalefounded #ladystartups #mumbod #aussiemums #perimenopause
For those of you who are new here… Hi! We’re Viva & Maria, the founders of @mimuubody . 2 mums who shared a love for bras and undies, a handful of menopause symptoms, some life lived, and a frustration with the lack of underwear options for women at this juncture of life. MIMUU was born from lived experience and need. Bodies changing – babies, breastfeeding, peri/menopause. Bras failing us. Comfort becoming non-negotiable. But the only viable alternative to small synthetic triangle shapes and uncomfortable padded underwires was nanna knickers. Um… NO THANKS. We saw a giant gap in the market and decided that if our ideal undies and bras didn’t exist, then we would make them. So we did! We created MIMUU for women who’ve lived and are returning to themselves — mothers, post-baby, peri, post-everything. If you’re here for real talk, girl talk, sex talk, a mum, peri/meno community and great undies and bras that are designed for your body and life stage and that don’t compromise on style, comfort, or support — welcome. Tell us how you found us 👋 V&M xx #femalefounded #ladystartups #mumbod #aussiemums #perimenopause
For those of you who are new here… Hi! We’re Viva & Maria, the founders of @mimuubody . 2 mums who shared a love for bras and undies, a handful of menopause symptoms, some life lived, and a frustration with the lack of underwear options for women at this juncture of life. MIMUU was born from lived experience and need. Bodies changing – babies, breastfeeding, peri/menopause. Bras failing us. Comfort becoming non-negotiable. But the only viable alternative to small synthetic triangle shapes and uncomfortable padded underwires was nanna knickers. Um… NO THANKS. We saw a giant gap in the market and decided that if our ideal undies and bras didn’t exist, then we would make them. So we did! We created MIMUU for women who’ve lived and are returning to themselves — mothers, post-baby, peri, post-everything. If you’re here for real talk, girl talk, sex talk, a mum, peri/meno community and great undies and bras that are designed for your body and life stage and that don’t compromise on style, comfort, or support — welcome. Tell us how you found us 👋 V&M xx #femalefounded #ladystartups #mumbod #aussiemums #perimenopause
